国外B2B研究 一概论

如果您熟悉不B2B，您大概还在思考企业怎样做与其它公司做做生意的事项。 它不是不同于供营商和零售商人的互动。 实际上，只是一个商人在找另一个商人提供的服务/产品的简单的事务， 因此，他们怎么寻找其它事项服务？ 他们使用有效方法发现产品和服务就是在互联网 搜索引擎行销的实施不仅将帮助您的事务找到和你不相关的最后消费者。而对于两者的区别是前可能买得起的条件下他们迅速做出决定，而也许有多名相关的人员参与者的购买的决定。 证明 某国外网站公司通过1500名参与人员和40个对象研究 “搜索引擎对于B2B采购的决定”。 研究目的是搜索引擎营销影响并且有益有益于您的事务。 -当做B2B购买时被调查者的93.2%说他们将会联系他们在网上找的信息。 -被调查者的95.5%说在过程期间，他们将使用一个搜索引擎 - 63.9%被调查者他们将使用一个搜索引擎而不是消费者长期光临站点、电子商务站点、制造商的站点和产业门户 - 86.9%说他们的预算许可的条件下，将使用查寻引擎下面的制造商的站点和产业门户网页。 结果： 调查结果就是收索引擎在B2B购买扮演一个首要的角色。 到现在，谷歌似乎是多数企业的选择搜索引擎首选。 被调查者的数据证明：他们在一个最终决策之前（真正的采购），大约二个月他们会开始使用搜索引擎。 当付费广告增加做销售的机会，大约转换的70%归结于有机查寻结果。 投放播放一个主要因素，因为消费者的60%点击前三个目录，并且多数做他们点击在最初的少数秒钟观看内结果页。 SEO/SEM可能给您带来什么 SEO/SEM服务供应商将帮助您的企业等级更高查寻引擎的位置，反过来很大地增加成为被注意的机会和转换。 搜索引擎营销不是象行销的其他类型，因为它介入用户发源的行为。 企业不使用闯入方法销售，例如电话或电子邮件; 当一个潜在的买家看做购买关于具体主题词时， SEO介入使您的事务更加明显。 当其它公司和其他潜在的消费者搜寻正确的服务供应商，您的服务是不是在前面的位置？SEO/SEM服务供应商是愿意确信你的位置就是那个位置。 Unless you are familiar with B2B, you probably don't think about how businesses do business with other businesses. It is not much unlike the way vendors and consumers interact. In fact, a business becomes the consumer when searching for services from another business. So, how do they seek the services of other businesses? They employ the most efficient way to find products and services: on the Internet. The implementation of search engine marketing will help your business not only be found by non-business-related consumers but by other businesses as well. The difference in attracting the two populations is the former can afford the opportunity in making their decisions more quickly, while there may be several members of personnel involved in the purchasing decision for the latter. The Proof Enquiro.com conducted a study entitled, "The Role of Search in Business to Business Buying Decisions" which involved 1500 participants and 40 questions. The results produced some convincing numbers in relation to how search engine marketing can benefit your business: - 93.2 percent of respondents said they would conduct their research online when making B2B purchases. - 95.5 percent of participants said they would use a search engine during the process - 63.9 percent stated they would use a search engine rather than consumer review sites, e-commerce sites, manufacturer's sites, and industry portals - 86.9 percent said they would use search engines after their budget permitted them to begin the search at manufacturer's sites and industry portals What the results infer The results of the report indicate that search engines play a premier role in B2B purchases. As of now, Google seems to be the search engine of choice for most businesses. Participants reported that their search takes place about two months before a final decision and purchase is made. While paid advertising will increase the chances of making a sale, about 70 percent of conversions are due to organic search results. Positioning plays a major factor because 60 percent of consumers click on the first three listings and most do their clicking within the first few seconds of viewing a results page. What SEO/SEM can do for you SEO/SEM service providers will help your business rank higher on search engines, in turn greatly increasing the chance of becoming noticed and making a conversion. Search engine marketing is not like other types of marketing because it involves user-originated behavior. Businesses are not using intrusive methods of marketing such as phone calls or e-mails; SEO involves making your business more apparent when a potential buyer is looking to make a purchase pertaining to specific keywords. When other businesses and other potential consumers are searching for the right service provider will your business be on the front lines? SEO/SEM service providers are willing to make sure that happens.