Myjob Case study

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Customer Facts and Strengths

MYJOB is a human resource outsourcing company. Providing online recruitment is their main business. It have its own feature, its market is focus on Beijing. They hope that more people can visit their website and register to be their member or buy their service.

The Challenge

The website have been running few years. But the search engine behavior is dissatisfaction. The site is not appearance in the first page of search result list.
The pages that been indexed by search engine is limited. Less traffic、less average time on site(Under 2 minutes) , high bounce rate. The design is not friendly for visit or search engine, especially the navigation. Their customers always complain the recruitment result.

Solution

We redesign the website for MYJOB that is both eye-catching and has plenty of text that integrates important search terms for their business. These terms have been carried throughout the site, making it a highly relevant result when someone is looking for job. Optimize the navigation of the website. Selecting the exact keywords Traffic-building coupons are integrated throughout the site, as well as maps for each location. Online interview setting is another feature we made more visible. It's convenient for the job seeker and is a great management tool for HR manager. We have changed all the process, member register, Job application、CV register. Making all users fell convenient.

Result

After the redesign and optimization, the traffic raise day by day, 80% of the traffic is come from search engine. The keywords rank appearance in the first page. Ten double pages are indexed by search engine. The bounce rate is 23%, reduced by 65%. More than 12 minutes average time on site. The number of members grows up by 75%, so as to the resume register number. There are few company complain the recruitment result. Especially the process and navigation are optimized, the site generate many leads. The visitors who have the potential requirement are changed into their direct customer successfully.